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Goal
An eye tracking study to investigate how aging affects the UX of mobile-phone applications while performing simple to complex daily tasks
Role: User Experience Researcher
Duration: 6 weeks
Team: Product Designers, Researchers & Stakeholder (National Institute of Design)
Methods & Artifacts:
FIELD STUDY
EYE TRACKING
SURVEY
MIXED-METHOD STUDY
The Problem
The Approach
Gen Z account for almost 40% of mobile users, being the biggest consumers of video content based apps like Youtube, Snapchat etc
Millennials are also found to spend atleast 5 hours a day on their smartphone on e-commerce apps like Amazon
Unlike the two age groups, Gen X go online only for a specific purpose
The question is whether Gen X have the same ease of use in smartphone usage like the other two generations
An eye tracking study to investigate how aging affects user experience of mobile-phone applications while performing simple to complex tasks
Identified how aging affects a users’ cognitive workload while performing simple to complex tasks on a mobile-phone
The Project
Screener survey was conducted to recruit participants based on various sociocultural factors and selection criteria and also to design the tasks
An eye tracking study was designed using the Tobii Eye Tracking Glasses and Samsung Galaxy S7 Edge smart phone
The field study consisted of 50 participants and participants' eye information were recorded while they performed 5 tasks on mobile phone
Executed quantitative and qualitative data analysis from the studies to understand usability of mobile application across different age groups ranging from 20 to 60+ years
The Outcome
Heat-map showed user performance and cognitive workload during the study
Formulated design recommendations on various factors to improve CTAs and resolve interaction issues
Handed over insights and recommendations to UX designers for implementation.
Publications
Jeevitha Shree, D. V., Joseph, A. W., Saluja, K. P. S., Mukhopadhyay, A., Murugesh, R., & Biswas, P. (2021). Eye tracking to understand impact of aging on mobile phone applications. In Design for Tomorrow—Volume 1: Proceedings of ICoRD 2021 (pp. 315-326). Springer Singapore. [Received Distinguished Paper Award]
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